Getting your HVAC company on Google's first page

 When was the last time you looked at how much real estate you had on the first page of Google results? If your marketing strategy does not prioritize placing your HVAC business on page one of Google above all other techniques, you will undoubtedly lose booked jobs and income to your competitors.

Take a minute and look it up on Google. What results do you get when you search "HVAC firm + your service area"? Is your firm on the first page of search results? Is it one of the top three listed companies? If not, you have a problem: The vast majority of searchers will never go past the first page of results.

That means you must control your HVAC business marketing game for your organization to receive those clicks rather than the competition's.

There are numerous advantages to distributing your HVAC digital marketing efforts across multiple channels and platforms. It's the same reason HVAC firms advocate dual hybrid heating systems: you don't want to be caught out in the cold.

With local services advertisements, you may get your HVAC firm on the first page of Google

When homeowners and other Google users search for heating and air conditioning services, the first thing that appears is Local Services advertisements.

Most crucially, they are the first type of search result displayed on both mobile and desktop platforms. That means that no matter what device you're using or where you're looking from, your consumers will see Local Services advertisements as the top result on Google.

With Pay-Per-Click Ads, you may be on the top page of Google tomorrow

Local Services campaigns can take up to three months to begin after joining up for the program because of Google's stringent application procedure. As a result, pay-per-click (PPC) campaigns are ideal for HVAC firms trying to generate more leads quickly.